At the Balkan Solar Summit, the sixth panel was dedicated to the “Green Passport” as a new imperative for business in the climate era. Moderator Goran Janjić and panelists Marija Pantelić, Lela Melon, Bojan Gligić, Saša Solujić, and Isidora Džombić shared their conclusions. The panel emphasized that companies today face challenges in adapting to global regulations that significantly impact their operations, particularly in the context of European market demands. The Green Passport is becoming an essential tool for achieving business goals in line with current ecological standards.
It was concluded that companies adopting a green approach to business will gain competitive advantages, with the Green Passport becoming a key instrument for building consumer and partner trust in a sustainable future.
This panel lays the foundation for further consideration of implementing ecological standards in business practices across the Balkans.